Starbucks Love Project Case Study
Source – https://vimeo.com/10665427
Eric Deichl ∆ Creative Director
The live sing-along spanned across multiple countries, and featured artists playing instruments and singing in styles that are traditional to their homelands. The performances were simultaneously streamed over the Internet to a single location in London, which featured each location’s performance. In the process, Starbucks set a new Guinness World Records record for “Most Nations in an Online Sing Along.”
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