Fortunate enough to work under the Brand Awareness Marketing team we just launched the first in-house, global ad campaign to acknowledge that the fourth-fastest growing brand in the world has a problem, “people still don’t understand well enough what we exactly do.” with the tagline “We bring companies and customers together.” The campaign was executed through radio, print, TV, digital, metro ads and more as well as some local events which will be rolling out through the year.

https://adage.com/article/digital/salesforce-launches-global-ad-campaign-tell-people-what-it-does/2195956

Also as the Customer Marketing Creative Lead at Salesforce I was in charge of the creative that showcased our customers. I created Films, Digital, Social and Photography of customers as well as building the teams that executed the team vision.

All hands on Dreamforce, I was also put in charge of the acquisition of Mulesoft when they joined Salesforce last year. I was creative lead of merging the brand and strategy into the Salesforce portfolio as well as their presence at Dreamforce creating “Integration Peak” and a game that told the story of what the product brought to Salesforce.